When the book was announced, the title was not embraced, being a weird merger of the title from the previous, successful book and this 'double down' mini-meme from 2012. This new one, while not without good insider reporting, is somewhat limited by the fact that the 2012 presidential campaign was only the most exciting contest of the past four years. Skip to main content Skip to main menu Skip to search Skip to footer Beyond fear, beyond anger. That one, featuring an ingenue governor from Alaska, detailed the ups and downs of one of the most exciting presidential campaigns in decades. Double Down: Game Change 2012 will follow the 2012 presidential election and the figures involved. The book is the sequel to the pair's smash hit 2008 campaign book, Game Change.
(Among those who are excited: toddlers, flexible women, redheads, and professional animal impersonators.) There's just one problem: a review of the evidence at hand suggests that Halperin and Heilemann may not actually know what 'double down' means. Do the Authors of 'Double Down' Know What 'Double Down' Means?Īmerica is excited about Double Down: Game Change 2012, the new book about the Romney-Obama campaign from political journalists Mark Halperin and John Heilemann.